A startup called Stylitics, which applies AI technology to the fashion industry, has introduced new tools for retailers and brands to provide customers with a more individualized buying experience.
Two products that provide inspirational, expertly selected outfit recommendations based on customers’ prior purchases and viewed items will be included in the initial release.
“Styled for You” and “Dynamic Galleries” are the names of the recently released tools.
According to Stylitics, “Styled for You” suggests outfits based on what a consumer has already purchased and browsed, making it simpler to come up with fresh ways to wear clothing that one already owns.
It functions for all customers, signed in or not, and it records their past purchases for up to 18 months. If an item a consumer desires is sold out, it provides alternatives.
Based on what customers have seen and purchased, “Dynamic Galleries” displays outfit suggestions that go well with their style. It offers users 5-7 outfit recommendations, which get better the more they interact with it. When something is out of stock, it offers AI-based alternatives.
These new tools are reimagining the dream of Cher’s virtual closet from the Clueless movie, said Rohan Deuskar, founder and CEO of Stylitics. He continued, “Using AI not only personalizes the e-commerce experience for customers, but it also allows brands to do so at scale. As we encourage loyalty and greater interaction, we are giving businesses a new opportunity to comprehend the shopper’s style in deeper and more dynamic ways.
