With a combined sales total of US $4.1 billion, Shopify merchants have broken all prior records for Black Friday. This is a significant 22% increase over last year’s sales.
Shopify President Harley Finkelstein stated in a statement: “Shopify merchants experienced another incredible, record-breaking Black Friday.”
With an average cart price of US$110.71, the most popular product categories were apparel, cosmetics, and jewellery. The top-selling countries were the US, UK, and Canada, and the top-selling cities were Los Angeles, New York, and London.
Notably, 15% of all orders were placed abroad, illustrating the global reach of Shopify merchants.
Additionally, sales using Shopify Point of Sale (POS) climbed globally by 33% year over year, highlighting the platform’s growing influence in both online and physical retail settings.
