Zara, a Spanish fast-fashion retailer, has announced its newest digital fashion line, Fairy Magic Idols, offered only on Zepeto. The 14-piece collection, which includes clothes and accessories, is adorned with floral designs and denim.
Zara created the Fairy Magic Idols line in collaboration with the virtual platform Zepeto. To commemorate the introduction, the shop is holding a competition where customers may dress their avatars in the new collection, snap a virtual image at the Zepeto booth, and share it on their feeds to win prizes.
The competition, which has already begun, will go until May 17, 2023, with the winners being announced a week later on May 24, 2023. Three lucky winners will receive 50 ZEMs (virtual currency used to purchase products on Zepeto), while another 20 will receive 20,000 coins.
Zara’s third digital collection demonstrates the brand’s dedication to researching and connecting with the metaverse in novel ways. Zara collaborated with Zepeto to offer a limited-edition capsule collection called Lime Glam in March 2023.
“Be a Zara Idol.” The prize is 50 ZEMs. Let your spring sparkle with a magical ensemble of flowers and denim. Win ZEMs and coins by taking a selfie with the idol fairy!” Zepeto made a tweet about it.
