In partnership with F&F at Tesco, Poeticgem, a division of the PDS Group that specializes in retail design and sourcing solutions, unveiled a new fashion label.
The lifestyle company ‘Oh Me Oh My’ (OMOM) targets a young clientele by providing cutting-edge clothing and standard wardrobe items. According to a statement, OMOM focuses on genuine casual wear and emphasizes unique silhouettes to retain current and relevant fashions.
The line offers padded outerwear in a neutral color scheme that is accentuated by splashes of pink, bottle green, and dark chocolate, as well as distinctive mainstays like oversized sweatshirts, fun prints, crop tops, statement cargo and parachute pants, and crop tops.
It’s a terrific collaborative effort to create an additional aspirational cheap brand exclusively for F&F, said Ben Lee, Head of Design at Tesco, in a statement. I’m looking forward to watching it develop.
Poeticgem also recently expanded its design, sourcing, and distribution capabilities for its global portfolio by acquiring the brand IP of womenswear and occasionwear label Little Mistress.
