Damensch, a menswear brand, has partnered with Bettercommerce, a top London-based provider of e-commerce technology, to strengthen its online presence and improve customers’ entire purchasing experiences. Damensch hopes to use Bettercommerce’s strengths in this partnership to create an adaptable e-commerce platform that will propel its online growth.
Co-founder of Damensch Gaurav Pushkar said in a statement, “Technology should be used as both an enabler and a support role for any direct-to-consumer (D2C) company. Bettercommerce, in our opinion, is the perfect business partner to expand with us without letting technology take center stage.
“We are confident in the potential for exponential growth in the India D2C space,” said Bettercommerce CEO Vikram Saxena. Bettercommerce wants to give forward-thinking merchants a cutting-edge commerce stack so they can grow their brand revenue and compete with established businesses.
Analytics and e-commerce are just two of the many services that Bettercommerce provides. Notably, its clientele already includes notable brands and merchants like Sunnamusk London and Forever Unique.
