Hastens, a Swedish manufacturer of high-end beds, and MadaLuxe Group, the top luxury distributor in North America, have teamed up to establish 20 Hastens stores across the US over the following five to seven years. The residential branch of the MadaLuxe Group has already obtained leases for two stores in Texas; the first will formally open in Dallas’ upscale Knox Henderson neighborhood in May. A second branch will debut in Houston’s exclusive River Oaks shopping area this September.
The ever-expanding luxury platform of the MadaLuxe Group now includes the Hastens cooperation. The firm has been investing in cutting-edge innovations that are revolutionizing circularity in fashion and beyond through its venture capital arm, managed by MadaLuxe firm co-founder and chairman Sandy Sholl, the companies stated in a joint press statement.
“Our success at Hastens has always been rooted in our strong relationships, and we’re extremely grateful to collaborate with the luxury experts at MadaLuxe Group to continue to build our US presence,” said Jan Ryde, chairman, CEO, and fifth-generation owner of Hastens. “The strength of the MadaLuxe Group’s platform and the team’s deep expertise will allow us to scale our business in the US and provide consumers looking to improve their sleep and, in turn, their quality of life with an elevated in-store experience.”
Hastens has been the industry leader in luxury mattresses for more than 170 years, according to Adam Freede, co-founder and CEO of MadaLuxe Group. “Quality sleep is a pillar of self-care and wellness, and Hastens has been setting the standard in luxury mattresses for more than 170 years,” he said. This combination makes perfect sense, given that Hastens and MadaLuxe Group are family-owned businesses dedicated to the highest caliber of workmanship, style, sustainability, and well-being.
Bradley Belen, partner and managing director of the Hastens business of the MadaLuxe Group’s home division stated, “Hastens beds are genuinely one of a kind, giving the greatest sleep experience to the world’s most demanding clientele. “We’re thrilled to open the first Hastens store in Dallas, and we can’t wait to give our customers a chance to experience the quality and comfort of this legendary brand personally.”
Each Hastens bed is handcrafted from premium natural materials, such as cotton, wool, and slow-grown wood, all obtained responsibly.
Each Hastens bed is handcrafted from premium natural materials, such as cotton, wool, and slow-grown wood, all obtained responsibly.
The opening of the Hastens Dallas location will take place on May 4. 4433 McKinney is where the shop is situated. The Houston shop will be located at 4444 Westheimer Road and will open in the autumn of 2023.
