Discount luxury e-tailer The Sweaty Betty designer Tamara Hill-Norton, CEO of N Brown PLC Sarah Welsh, and BrandAlley have all made investments in the upscale secondhand marketplace Sign of the Times in London.
According to a statement from Sign of the Times, BrandAlley contributed 50% to the funding round. As part of the deal, they will strategically work together on continuing projects. BrandAlley will receive a white label “take back service” from Sign of the Times to advance its long-term sustainability and circularity goal.
Sign of the Times, which was founded in 1976, specializes in previously owned designer goods from brands like Chanel, Prada, Gucci, and Ganni and provides professional appraisal and verification services.
The most recent capital round, according to Sign of the Times, will be used for marketing, strategic recruiting, and the August purchase of certain assets from Cudoni to cement its position as one of the largest luxury resellers in the UK.
Owner and CEO of Sign of the Times Antonia Johnstone stated, “At Sign of the Times, we strongly believe in the circular economy, and we are thrilled that BrandAlley has the confidence in our brand and the resale market to invest with us.”
In addition to their stellar track record and highly skilled teams, Sign of the Times is an industry leader in their circular strategy, according to chief executive Rob Feldmann.
