Recently, Lulus announced that it has extended its collaboration with the well-known denim company Levi Strauss & Co.
With this partnership, a carefully curated capsule collection called “Lulus Loves: Levi’s” is unveiled, showcasing a range of women’s specific denim styles.
Picks from the collection, which is available in physical shops and online at lulus.com, include trucker jackets, jeans, jumpsuits, and cutoff shorts. This partnership demonstrates Lulus’ dedication to providing selected edits, giving clients a wide array of options from impressive brands to improve their wardrobe selections.
Chief merchandising officer Laura Deady of Lulus stated, “At Lulus, our goal is to be a one-stop-shop for all of life’s most important moments – and there is nothing better than donning a Levi’s classic style to an event, date night, or anything in-between.”
On May 18, Lulus will have a denim customisation event at its Melrose location to commemorate the debut, complete with an on-site Levi’s Tailor Shop. Consumers can add free chain stitch embroidery to their Levi’s clothing to make it uniquely their own.
