To address retailers’ online fit difficulties, True Fit, an AI-powered sizing platform, is launching Fit Hub, a generative AI (GenAI) solution that combines all size and fit product information.
Fit Hub provides extremely accurate fit assistance by combining AI insights with True Fit’s Fashion Genome, the largest linked dataset globally with 82 million shoppers and 29,000 brands.
With the use of this technology, all fit and size data that is currently available from retailers’ Product Description Pages (PDPs) is combined. This data includes product reviews, size charts, user-generated content (UGC), personal sizing recommendations, sales and return information, and product details.
Fit Hub provides exact fit suggestions right on the Product Description Page (PDP) of the merchant. This streamlines the purchasing process for customers, reducing fit-friction and size uncertainty, which eventually boosts conversions and fosters loyalty. The £7 billion problem of returns for UK clothing shops is frequently the result of sizing and fit mistakes.
Jessica Murphy, co-founder and chief operating officer of True Fit, emphasizes the importance of fit in the fashion industry and acknowledges that buyers search the PDP for indicators of an item’s suitability for their needs. Fit Hub provides customers with an integrated understanding of size and fit information, distilling the fit specifics into key points to help them make wise selections. Through two complimentary perspectives, the unique “fit-experience” for customers offers a cohesive understanding of size and fit intelligence.
