COS and Nativa collaborate on a sustainable wool capsule

France’s Chargeurs owns Nativa, a specialist in Merino wool, and the H&M Group’s COS brand have partnered in 2024 to promote sustainable fashion.

This month, their limited-edition capsule, which promotes “regenerative farming practices aimed at fostering positive change,” was launched in shops and online. The partnership demonstrates COS’s approach to transparency and traceability, which perfectly complements Nativa’s goal of fostering environmental balance.

Traceable wool fibers are used in softly tailored set-dressing and upgraded necessities in this eight-piece collection. In particular, knitwear items contain recycled and repurposed wool in addition to wool certified by the Responsible Wool Standard and Responsible Mohair Standard.

Through its comprehensive approach to regenerative farming, Nativa improves animal welfare, captures CO2, improves soil and water quality, and empowers local communities and farmers. All of these benefits are customized to meet the specific needs of each farm.

This special partnership is a fusion of sustainability and style and represents a major step forward in the eco-conscious evolution of the fashion industry.

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